If you want to avoid flooding your inbox with generic search terms, use speech marks to find specific phrases or a plus symbol to look for multiple keywords in the same search. Top tip: select “as it happens” when setting up an alert for instant notifications. It lets you monitor keywords related to your client and their industry and get all the big news stories straight to your inbox, without lifting a finger. Google Alerts is a basic option, but it’s free and easy to set up. If you’re overwhelmed by the constant drum of the news and have mounting client work to be getting on with, here’s a round-up of the best tools for keeping your finger on the global zeitgeist… Some news outlets (usually B2B titles) will also have a weekly email newsletter you can sign up to, with all their big stories from the week gone by. Set aside time each morning to read the trending stories across your clients’ industries (whether it’s technology, health, politics, sport, travel etc.).Ībsorb the topics they regularly cover, check who’s writing stories, their key angles and the types of spokespeople they quote.įollowing these sites’ breaking news accounts (and their top journalists) on Twitter can also speed things up, giving you a snapshot of stories as they break. Here are some top tips for keeping up with the daily news flow and how your campaigns will benefit… Create a ‘black book’ of news sitesĮvery client will have a list of ideal news publishers they want to be on and so should you. It’s as simple as this: to make the news, you have to read the news. To be successful, content marketers must know what they’re up against. If it was, content marketing agencies wouldn’t exist. This relies heavily on getting content covered in the media and securing valuable backlinks to a client’s website.īut getting coverage on high DA news sites isn’t easy. As content marketers, our goal is to create engaging content to reach relevant audiences.
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